Keys to Creating a Successful Develop a Website
Your website is only one arm of your entire web presence, or should be—but it is a very important one. Success, however, means different things to different people. For some, a successful website is one that is well-trafficked, and that brings in ad and other revenue. For other, it’s one that gains a reputation as “the” place to go for information, conversation, or brilliant commentary. Before you decide how to organize your website, first decide what “success” means to you.
The First Impression Develop a Website
The first thing that most visitors see of any site is the home or index page. This is where they first land, unless they’ve come through a direct link to an inner page of your site. Your visitors should be able to tell at a glance what sort of site they are on, and what you can offer them. Is it what they are looking for? What search engine query brought them to you? Do they stay? Does your home page lead them to other interesting areas of your site? These are some of the basic questions that anyone who wants a successful website should be able to answer.
Content is Still King
In recent years, some website owners and marketers became convinced that content didn’t matter much as long as you had the right “keywords.” Visitors and customers soon set them right, however. Keywords may get someone to a site initially, but only good content will keep them there, and keep them coming back.
But Where is It?
Don’t make your visitors have to search desperately for information or for a way to navigate your site. Make sure your navigation is simple and intuitive, and that it leads your visitors where you want them to go. Patent attorneys, for instance, may want to ensure that their visitors are only a click away from verifying the firm’s expertise, or from asking questions, or from finding something that encourages them to seek their own patent.
Always With the Updating
Content on your site should not only be good—it should be kept fresh. You can do this by having a blog that is frequently updated, or by creating “how-to’s” or an information section, where items are added from time to time. In either case, the key is to establish your expertise, keep your visitors interested and give them reasons to return.
Contact your Patent Attorney to learn more.
