Still Incredibly Important
In these days when your hours are filled with Twitter, Facebook, Google+ and other social media accounts, is a website even necessary? After all, your primary method of communicating with current and potential customers and clients has changed so much over the years; a website, no matter how dynamic, may just be obsolete.
Or so you might be tempted to think. But, no, I believe there is a place for a website independent of all the social media accounts, and will be for a good while to come. Patent attorneys well know how quickly events can move, where one item eclipses the next in record time. We also know what lasts, and why. Here are a few reasons why you should keep your website, and keep it up to date, no matter how busy your social media life is.
Central Location
It’s likely that, like most people who use various social networks, that you have different friends and followers for each account, with some overlap. Thus, your Twitter followers may not also be your Facebook fans and might have little idea of how to reach you there. Your website is the perfect place for everyone and anyone to find their way to any of social media networks, as well as the physical location of your business, and any phone numbers you provide.
More than a Few Words Speeding By
Where your social media accounts are like a pamphlet, your website can be the book that gives people what they need to know about your business. History, origins, who is who, as well as sales and other information. Your clients and colleagues can sit and read through your information without worry that it will disappear at the next refreshing of the screen, or on its own.
Fast-paced media has its place, as do social networks for promoting your business and drawing in new clients. But don’t neglect your website. Fill it with information that you think people will need, and try top anticipate what they are looking for. Your site is still an important and needed part of your overall online identity package.
